Busch Light's Corn Cans are limited-edition designs that depict America's most popular crop and were created to raise funds for farmers in need. The cans help to support the nonprofit organization Farm Rescue, which is devoted to offering free harvest assistance to farm families in the wake of major illness, injury or natural disasters. Purchasing a pack of corn-themed beer cans helps to donate a dollar to Farm Rescue, which will help out farmers across the United States.
Although the corn-themed packaging may seem unexpected, Anheuser-Busch notes that "Corn is an important ingredient in many of our value beers. We buy roughly 16 million bushels of corn each year because it is a critical ingredient in Busch, Busch Light, Natural Light, to name a few."
Corn-Themed Beer Cans
Busch Light's Corn Cans Help to Raise Money for Farmers
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Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage brands to create special edition packaging and donate proceeds to charities.
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