In a unique partnership between Busch Beer and the National Forest Foundation, the #BuschintheForest campaign encourages individuals to take to the forest in order to find hidden gold medallions that serve as entrants into a contest that will see one winner receive free beer for one calendar year.
The unique campaign is social media driven, with the contest rules outlined in a link located within their Twitter bio. The details for each hidden medallion were released by both Busch Beer and the National Forest Foundation on their respective Twitter accounts on September 25 with a hint released each hour for five consecutive hours. The #BuschintheForest contest clues came in the form of GPS coordinates of various locations within American forests that hopeful winners are able to hike to in order to retrieve the medallion.
Forest-Hidden Beer Contests
The Busch in the Forest Contest Boasts Medallions in America's Forests
Trend Themes
1. Social Media-driven Campaigns - The #BuschintheForest campaign demonstrates the potential for using social media platforms to engage and incentivize consumers.
2. Treasure Hunt Marketing - The Busch Beer and National Forest Foundation collaboration showcases how treasure hunt-style promotions can generate excitement and brand loyalty.
3. Partnerships for Environmental Conservation - The partnership between Busch Beer and the National Forest Foundation highlights the growing trend of companies teaming up with environmental organizations to promote sustainability and conservation.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore social media-driven campaigns to connect with consumers and create unique experiences around their products.
2. Outdoor Recreation - The #BuschintheForest contest presents an opportunity for outdoor recreation businesses to leverage similar treasure hunt marketing strategies to attract customers and create memorable experiences.
3. Environmental Non-profits - Environmental non-profit organizations can seek partnerships with companies to raise awareness about conservation efforts and engage with wider audiences through innovative campaigns.