Burt's Bees has taken an unusual new route to advertise its new line of Brightening Skin Care, hoping to infuse your calendar with a little sunshine each day.
The 'Brighten Your Calendar' campaign was devised by 'Baldwin&' and it has users add events to calendars on either iCal, Microsoft Outlook, Yahoo! or Google. Even if your schedule is already packed, you'll definitely want to take time out of your day for a "Meeting to Discuss Your Beautimousness" or a "Meeting with Nature." As well, there are some fun activities thrown in there, like pausing for a whistle break, or instructions to watch a video of a panda eating birthday cake, as well as a reminder that will come up to tell you "You are awesome." With things like these coming at you, you'll be beaming in no time.
Uplifting Beauty Calendars
These Calendar Events by Burts Bees Bring Brightness to Your Days
Trend Themes
1. Interactive Calendars - There is an opportunity for other beauty brands to create interactive calendars and provide fun activities along with their products, creating stronger engagement with customers.
2. Personalized Content - By providing personal reminders and activities, there is an opportunity for brands to create a more holistic and personalized approach to advertising that resonates with consumers.
3. Digital Advertising - This campaign shows the power of digital advertising and how it can be used to create unique, engaging experiences for customers that traditional advertising can't match.
Industry Implications
1. Beauty - Interactive campaigns and personalized content can provide an edge to the highly competitive beauty industry where customers are always looking for a unique experience.
2. Marketing - By embracing interactive and personalized content, there is an opportunity for marketers to create more engaging campaigns that break through the noise and leave a lasting impression on customers.
3. Technology - With the rise of digital advertising, there is an opportunity for technology companies to create innovative platforms and tools that make it easier to create unique, engaging campaigns like the 'Brighten Your Calendar' campaign.