Fast food is generally also cheap food, that's what gave chains like McDonalds their appeal... so why would Burger King deviate from that by launching a $166 cheeseburger? Specifically, the £85 Kobe beefburger.
Maybe offering a slab of fancy shmancy Japanese luxury beef topped with foie gras and blue cheese was their way of competing with McDonalds who recently went higher end by offering fancy espresso drinks at the new McCafes and dressing staff in fancier uniforms.
Check out some more burgers:
$170 Junkfood
Burger King Kobe Beefburger
Trend Themes
1. Luxury Fast Food - Opportunities for offering premium ingredients and gourmet options in the fast food industry.
2. Upscale Fast Food Competition - The potential for fast food chains to compete with high-end restaurants by offering gourmet dishes at a lower price point.
3. Burger Innovation - The development of unique and high-quality burgers using premium ingredients to attract customers.
Industry Implications
1. Fast Food - Fast food chains can differentiate themselves by offering more premium and upscale options to compete with traditional restaurants.
2. Meat and Beef - The growth of the luxury beef market and premium meat ingredients in the food industry, offering new opportunities for creativity and innovation.
3. Gourmet Food - The expanding demand for high-quality and unique ingredients in the food industry, as customers are willing to pay extra for premium products.