Consumers are practicing social distancing, rendering out-of-home advertising like billboards to be less impactful -- Burger King aimed to amend this through a unique advertising campaign that offered free whoppers to anyone who used a BK burger billboard as their background on the popular video conferencing app, Zoom.
The campaign's official name is #HomeOfTheBillboards -- a clever hashtag that nods to the chain's logo as well as the current climate. To redeem one's prize, consumers must simply tweet a screenshot of their Burger King billboard background using the campaign hashtag. From there, the chain will DM a 'buy one get one free' coupon that can be accessed through the Burger King app.
At-Home Burger Billboard Promotions
Burger King is Offering Free Whoppers for Zoom Backgrounds
Trend Themes
1. At-home Advertising - The rise of remote work and virtual communication platforms opens up opportunities for brands to create unique at-home advertising experiences.
2. Gamification Marketing - Using gamification elements like interactive backgrounds and social media challenges can enhance brand engagement and generate buzz among consumers.
3. Social Media Promotions - Incentivizing consumers to participate in social media promotions can drive online conversations, boost brand awareness, and increase customer loyalty.
Industry Implications
1. Fast Food - Fast food chains can leverage creative advertising campaigns like interactive Zoom backgrounds to reach audiences in a more engaging and personalized way.
2. Advertising - The advertising industry can explore innovative methods, such as at-home advertising experiences and gamification marketing, to adapt to changing consumer behaviors and preferences.
3. Technology - Technology companies can capitalize on the growing demand for virtual communication platforms by developing tools and features specifically designed for interactive brand promotions.