In celebration of its 125th anniversary, Bundaberg Rum had a special set designed for it by LINEA.
When the set is totally closed up, the rum bottle can still be seen through a square cutout in the wooden box. When opened, the box reveals two glasses, providing everything you'd need to make a celebratory toast.
The special edition bottle is shaped like an elegant perfume bottle and it is capped with a gold neck protector that shows off that it was made specifically for the 'BDC 125th Anniversary.' Only 1,888 of the pieces were made and most of the limited anniversary pieces were snapped up by fans of the rum brand within a day. Fortunately for those who missed out on the full-sized set, Bundaberg is also releasing a miniature edition as well.
Celebratory Rum Sets
The 125th Anniversary Bundaberg Rum Set Comes with Two Drinking Glasses
Trend Themes
1. Limited Edition Gift Sets - Opportunity for brands to create special edition sets to celebrate milestones and engage with loyal customers.
2. Premium Packaging Design - Potential for innovative packaging designs that enhance the visual appeal and exclusivity of luxury products.
3. Miniature Collectibles - Growing demand for miniature versions of popular products as collectibles or affordable alternatives for consumers.
Industry Implications
1. Alcohol Beverages - Alcohol brands can leverage limited edition gift sets and premium packaging to create unique experiences for consumers and increase brand loyalty.
2. Packaging Design - Opportunity for packaging design companies to collaborate with brands to create visually appealing and innovative packaging solutions.
3. Collectibles and Memorabilia - Rising interest in collectibles presents a market for brands to release miniature versions of their products as limited edition collectibles.