Dave Asprey first took world of coffee by storm in 2009 by sharing his recipe for Bulletproof Coffee—now, he plans to continues bringing delight to java drinkers by opening a Bulletproof Coffee ship in Santa Monica, California.
The black coffee blended with butter will be prepared at this cafe with high-tech brewing equipment that includes metal filters to precisely measure temperature, time and pressure during the brewing process.
Since branding is a big part of what has made Bulletproof Coffee such a success, there will be plenty of on-brand merchandise available and baristas will instead be referred to as "coffee hackers." Since the coffee itself is potent enough to serve as a meal replacement, the face will not serve breakfast. However, a lunch menu will be offered later in the day, emphasizing high-quality healthy fats and grass-fed animal products.
Bulletproof Coffee Shops
Dave Asprey's Bulletproof Coffee Shop Boasts High-Tech Brewing Equipment
Trend Themes
1. High-tech Coffee Brewing - The use of high-tech brewing equipment with precise temperature, time, and pressure measurements in coffee shops presents opportunities for innovative coffee brewing techniques and customization.
2. Branded Merchandise - The success of Bulletproof Coffee's branding opens up potential for coffee shops to create and sell on-brand merchandise, boosting customer loyalty and brand recognition.
3. Healthy Fat Emphasis - The focus on high-quality healthy fats and grass-fed animal products in the lunch menu creates disruptive opportunities for coffee shops to offer nutritious, satiating alternatives to traditional meal options.
Industry Implications
1. Coffee Brewing Equipment - The demand for high-tech brewing equipment that can accurately measure temperature, time, and pressure creates opportunities for disruptive innovation in the coffee brewing equipment industry.
2. Retail Merchandise - The popularity of branded merchandise in coffee shops opens up potential for disruptive innovation in the retail merchandise industry, specifically catering to coffee-related brands.
3. Healthy Food and Beverage - The emphasis on healthy fats and grass-fed animal products in coffee shop menus presents opportunities for disruptive innovation in the healthy food and beverage industry, particularly in creating nutritious alternatives to traditional meals.