The Ford Motor Company's 'Built for America' campaign chronicles the iconic automaker's 117 year history and spotlights that it is no stranger to change. The ad states that "the Ford Motor Company does not resist, deny or ignore change. We pledge to make our most iconic vehicles electric, to use 100% renewable energy across all global manufacturing plants by 2035, to stand for lower greenhouse gas emissions. To stand with Americans and for the planet."
Recognizing that a lasting legacy means adapting with the world, this campaign shines a light on the ongoing global climate crisis, and outlines Ford Motor Company's plans for the future. The brand's decision to launch electric versions of its most iconic models and sustainability blueprint shows how it is stepping up to help impact positive change, while encouraging Americans -- its core audience -- to embrace progress as well.
Change-Driven Automaker Ads
Ford's Change Built for America Campaign Addresses the Climate Crisis
Trend Themes
1. Electric Vehicle Transition - Ford's commitment to making its most iconic vehicles electric presents an opportunity for disruption in the automotive industry, as other automakers may follow suit and accelerate the transition to electric vehicles.
2. Renewable Energy Adoption - Ford's pledge to use 100% renewable energy in its global manufacturing plants by 2035 creates a disruptive innovation opportunity for the renewable energy industry, as it may encourage other companies to increase their adoption of renewable energy sources.
3. Sustainable Manufacturing Practices - Ford's focus on lower greenhouse gas emissions and sustainability in its manufacturing process opens up opportunities for disruption in the manufacturing industry, as other companies may explore and adopt similar sustainable practices.
Industry Implications
1. Automotive - The automotive industry has the opportunity to be disrupted by the transition to electric vehicles, as companies like Ford pave the way for a more sustainable future.
2. Renewable Energy - The renewable energy industry can benefit from Ford's commitment to using 100% renewable energy in its manufacturing plants, as it sets an example for other companies to increase their adoption of renewable energy sources.
3. Manufacturing - The manufacturing industry has the potential for disruptive innovation through the adoption of sustainable practices like Ford's focus on lowering greenhouse gas emissions, as companies explore more eco-friendly manufacturing processes.