Patrick Commecy, a French artist who heads A-Fresco, transforms drab and muted building walls into fresh and funky building murals. However, Commecy and his team of painters create each mural to mimic the fronts of residential buildings and any onlooker would not know the difference from afar.
Using trompe l'oeil effects, the artists are able to creating illusions of hyperrealistic scenes all around France. The building walls are finished with painted-on windows, which include sills full of greenery, and balconies. Even celebrities are painted on the buildings to look as if they reside there.
The murals add life to the buildings' facade and their surrounding neighborhoods. They allow for a positive and aesthetically pleasing transformation, without the heavy infrastructure costs needed for the run-down buildings.
Hyperreal Building Murals
A-Fresco's Building Murals Look Realistic and Playful
Trend Themes
1. Hyperreal Building Murals - The trend of creating hyperreal building murals that mimic the fronts of residential buildings creates opportunities for artists to bring life to dull and dreary urban areas.
2. Trompe L'oeil Techniques - The trend of using trompe l'oeil techniques to create illusions of hyperrealistic scenes opens up opportunities for artists to transform drab building walls into playful and realistic murals.
3. Celebrity Appearances in Murals - The trend of painting celebrity figures on building murals to make it appear like they reside there creates inventive and playful opportunities for artists to add an additional level of interest to the artwork.
Industry Implications
1. Art - The art industry has opportunities to utilize trompe l'oeil techniques to transform plain building walls into realistic murals that playfully add life to dreary urban areas.
2. Tourism - The tourism industry can take advantage of the hyperreal building murals trend by promoting the murals in cities as a unique and must-see attraction for visitors.
3. Real Estate - The real estate industry can take advantage of the trend of creating murals that make it appear like celebrities reside in the neighborhoods to generate buzz and interest in available properties nearby.