The upcoming release of the live-action Detective Pikachu film is once again putting the anime monsters in the spotlight, so brands are offering new products like these new Build-A-Bear Workshop Pokémon characters.
The company has added Psyduck and Snubbull to its Pokémon character options, which also feature a six-in-one sound functionality that will play popular phrases from each character. Priced at $32 each, the plush toys can also be purchased through online-exclusive bundles that include clothing and accessories with a hip aesthetic.
The new Build-A-Bear Workshop Pokémon characters all come with collective trading card game cards to address the rising number of young consumers getting involved with the franchise. This speaks to the revival of the classic pastime to the delight of consumers young and old alike.
Fashionable Anime Plush Toys
The New Build-A-Bear Workshop Pokémon Characters are Stylish
Trend Themes
1. Anime-themed Plush Toys - Creating anime-themed plush toys with added sound functionality and trendy clothing and accessories is a potential opportunity for toy companies to capitalize on the popularity of anime.
2. Hip Clothing and Accessories for Plush Toys - Designing trendy clothing and accessories for plush toys that mimic popular fashion trends could create a new market opportunity for toy companies seeking to stand out in a crowded market.
3. Revival of Classic Pastimes - Tapping into the nostalgia of older consumers by introducing retro toys and pastimes that are updated with modern features, such as sound functionality, could be a disruptive innovation opportunity for toy companies.
Industry Implications
1. Toy Industry - The toy industry could leverage the popularity of anime by creating plush toys with added features to capture the attention of young consumers and boost sales.
2. Fashion Industry - The fashion industry could create a new market for trendy clothing and accessories designed specifically for popular plush toys such as those from the Pokémon franchise.
3. Entertainment Industry - The entertainment industry could explore opportunities to revive classic pastimes, such as trading card games, to capitalize on nostalgia and generate renewed interest in these types of activities.