Coming on the heels of its release of its first Seltzer Hard Soda, Bud Light has announced the launch of Bud Light NEXT, a zero-carb beer with a 4% ABV. Perfect for diet drinkers, the new beverage is just 80 calories per can but still boasts the crisp and refreshing flavor of a classic hop-filled beer.
Interestingly, to promote the new launch Bud Light has also released its first-ever NFT project titled the 'Bud Light N3XT Collection.' The unexpected NFT offering will consist of 12,722 one-of-a-kind tokens featuring designs that bring together the worlds of beer, music, gaming, and entertainment.
"Today’s consumers are all about breaking barriers, being trailblazers, and setting their own path. We are proud to introduce this new super-crisp beer which is brewed to meet their evolving taste preferences," said Andy Goeler, Vice President of Marketing at Bud Light.
Extra-Crisp Zero-Carb Beers
Bud Light Next Contains No Carbs and Will Launch with Its Own NFTs
Trend Themes
1. Zero-carb Beers - The increasing demand for healthy and low-carb alcoholic drinks presents an opportunity for alcoholic beverage companies to innovate and introduce new low-carb or carb-free beers to meet this demand.
2. NFT Marketing - The use of NFTs as a promotional tool is gaining popularity, presenting an opportunity for brands in various industries to explore this emerging trend and engage with their customers in new and creative ways.
3. Seltzer Hard Soda - The growing popularity of hard seltzer and other flavored alcoholic beverages presents an opportunity for beverage companies to create new and innovative products to cater to consumers who are looking for low-calorie and refreshing alcoholic drinks.
Industry Implications
1. Alcoholic Beverages - The trend towards healthier and low-carb drinks creates an opportunity for alcoholic beverage companies to introduce new low-carb or carb-free beers to cater to customers who are looking for healthier alcoholic options.
2. Marketing - The use of NFTs as a promotional tool opens up a new avenue for brands in various industries to engage with customers, market their products, and create unique and memorable experiences for their audience.
3. Flavored Alcoholic Beverages - The popularity of hard seltzers and other flavored alcoholic beverages presents an opportunity for beverage companies to create new and exciting products, tap into this growing market, and cater to consumers looking for refreshing, low-calorie alcoholic drinks.