Bud Light Apple is a refreshing summer variety of a classic Canadian lager beer. Poised to be an alternative to craft ciders and other local incarnations of apple-infused alcoholic beverages, Bud Light Apple is available in bottles and cans, and is a strictly a Canadian release. The crisp beer is a fun mix of lager and apple flavors.
Similar to the brand's Bud Light Lime variety, Bud Light Apple is conceived around the carefree summer lifestyle championed by many of their flavored or seasonal offerings. Notably, Bud Light Apple is the Canadian seasonal offering from the brand, while they launched a limited edition fall beverage called the Apple-Ahhh-Rita, which also took inspiration from the bevy of ciders hitting the market.
Apple-Infused Light Beers
Bud Light Apple Aims to Become the Official Beer of Summer
Trend Themes
1. Apple-infused Beers - Creating new flavors and variations of beers by infusing them with apple, offering a refreshing alternative for consumers.
2. Craft Cider Alternatives - Providing consumers with alternative options to craft ciders by offering apple-infused light beers.
3. Seasonal and Limited Edition Beverages - Developing seasonal and limited edition beverages inspired by popular flavors like apple for increased consumer interest.
Industry Implications
1. Beer - Opportunity for beer companies to innovate and create new flavors by infusing apple in their products.
2. Craft Cider - Competition for craft cider companies as apple-infused light beers provide alternative options for consumers.
3. Alcoholic Beverages - Expansion of the market and consumer choices with the introduction of apple-infused light beers as seasonal and limited edition offerings.