'Bud Bowl' is the name of a stop-motion Super Bowl commercial that aired in 1989 to advertise Anheuser-Busch's assortment of Budweiser beers. While it was aired throughout the 90s and can be found on YouTube today, the commercial starring anthropomorphized Budweiser and Bud Light bottles playing football against one another is unfamiliar to younger generations.
However, Anheuser-Busch recently reinvented the Bud Bowl by introducing it as a game on Snapchat. True to the original Super Bowl beer ad, the bottles face off against one another, and players are challenged to pick a play that will hopefully lead them closer to scoring a touchdown.
The interactive Bud Bowl ad game appeared on Snapchat as part of the brand's takeover of the ESPN Discover portal.
Ephemeral Football Games
Anheuser-Busch Brought Back Its 90s 'Bud Bowl' Ad as a Snapchat Game
Trend Themes
1. Social Media Gaming - Brands can utilize popular social media platforms to create interactive games that engage younger audiences in their advertising campaigns.
2. Nostalgia Marketing - Brands can revive old advertising campaigns and transform them into modern, interactive experiences to appeal to both older and younger generations.
3. Augmented Reality Advertising - By incorporating augmented reality features into their advertising campaigns, brands can create interactive experiences that blur the line between the physical and digital worlds.
Industry Implications
1. Alcohol Beverage - Alcohol beverage brands can use interactive advertising campaigns, like games, to showcase their products and promote responsible drinking habits.
2. Sports Marketing - Sports teams and leagues can incorporate interactive games into their marketing efforts to engage fans and create a stronger connection with their audience.
3. Digital Advertising - Digital advertising agencies can create unique campaigns that utilize the latest technology, like augmented reality, to help brands stand out in a crowded market.