bubly POP soda is a refreshing new bubbly beverage—exclusively in Canada—made with real fruit juice, no artificial colors and three grams of sugar or less per 355ml can. This fresh creation from the makers of bubly sparkling water debuted in a trio of juicy, refreshing flavors (Berry, Black Cherry and Lemon Lime) and Sean Cauterman, Marketing Director, Growth Brands, PepsiCo Canada, describes bubly POP soda as "a pop built for the moments that call for a little more flavour and just the right amount of sweetness, without the compromise."
Michael Bublé, the Grammy-winning artist and long-standing face of bubly sparkling water, played a key role in the bubly POP launch campaign, which saw bubly Canada social media channels go dark and mysterious packages delivered to doorsteps to drum up excitement.
Juicy Fruit Sodas
bubly POP is Made with Real Fruit Juice and No Artificial Colors
Trend Themes
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Low-sugar Sodas — Reduced-sugar carbonated drinks are reshaping the soft drink aisle with flavor-forward formulas that bridge indulgence and wellness expectations.
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Juice-infused Sparkling — Real fruit juice additions give sparkling beverages a more premium and natural positioning while creating space between traditional soda and flavored water.
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Mystery Launch Marketing — Dark social channels, doorstep packages and celebrity-led intrigue create high-engagement product reveals that turn beverage launches into shareable entertainment moments.
Industry Implications
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Carbonated Beverages — The category is being disrupted by lighter soda formats that preserve fizz and sweetness while reducing artificial ingredients and sugar content.
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Health-focused Drinks — Better-for-you beverage brands are gaining room to compete through products that combine familiar soda enjoyment with cleaner-label cues.
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Celebrity Marketing — Entertainment partnerships are becoming more immersive as recognizable personalities extend brand storytelling across social media, packaging and launch experiences.