PepsiCo has officially debuted Bubly, a no-sugar sparkling water, in the Australian market. Bubly helps consumers enjoy sparkling water with a fun and fruity twist and comes in a variety of flavors including pineapple, lime, blackberry, raspberry, and passionfruit. With the beverage industry decreasing sugar by more than 16% between 2015 and 2021, PepsiCo made a commitment in 2018 to decrease sugar by 20% on average by 2025.
Additionally, there has been significant interest in zero or low-sugar beverages in the Australian market as consumers look for healthier beverage options.
"We are thrilled to bring Bubly to the Australian market and offer our consumers a new no sugar beverage option that delivers great taste," said chief executive officer at PepsiCo ANZ, Kyle Faulconer. "As one of the largest beverage and snacking brands in the world, PepsiCo has a strong track record as a category innovator – shifting consumer demand and leading industry innovation."
Zero-Sugar Sparkling Beverages
PepsiCo Launches the Bubly Beverage Line in the Australian Market
Trend Themes
1. No-sugar Sparkling Water - Opportunity for other beverage companies to create or expand their no-sugar sparkling water line to meet the growing demand for healthier beverage options.
2. Fruity Twist Flavors - Opportunity for beverage companies to experiment with new fruity flavors in their sparkling water line to offer a unique taste experience for consumers.
3. Reduced Sugar Commitments - Beverage companies can make public commitments to decrease sugar content in their products, which can enhance their brand image and meet the growing consumer demand for healthier options.
Industry Implications
1. Beverage - Opportunity for the beverage industry to create and innovate new products that cater to the growing demand for no-sugar and low-sugar beverages.
2. Snack - Snack companies can benefit from creating partnerships with beverage companies to offer healthy beverage options along with their snack products.
3. Retail - Retail industry can benefit from introducing new and innovative healthier product lines that keep up with the changing consumer demand for healthier options.