Not Your Mother's Triple Threat Brunette Hair Masque helps to support color-treated hair with softening and conditioning ingredients, plus color-correcting properties to diminish traces of brassy tones. The hair product for those with color-treated brown hair takes the form of a deep violet cream that's infused with violet rice extract and murumuru seed butter.
The product shares a simple way to care for and color-correct hair with a single treatment that can easily be incorporated into a regular routine. While products with similar properties take the form of shampoos or conditioners, this one offers a rich alternative that does double duty.
This new haircare product from Not Your Mother's joins its portfolio of other unique products like body-building dry shampoos and all-in-one hair perfectors.
Color-Correcting Hair Masques
The Triple Threat Brunette Hair Masque Cancels Out Brassiness
Trend Themes
1. Color-correcting Hair Products - The emergence of hair products that offer color-correction as well as other benefits presents an opportunity for disruption in the hair care industry.
2. Multi-functional Hair Care - The rise of multi-functional hair care products like Not Your Mother's Triple Threat Brunette Hair Masque creates a space for innovation in creating alternative products that do double duty.
3. Customized Hair Care - The development of hair products like the Triple Threat Brunette Hair Masque that cater to specific hair types and concerns presents the opportunity to create customized hair care lines in the future.
Industry Implications
1. Hair Care - The hair care industry can capitalize on the trend of color-correcting hair products to create more options for customers.
2. Beauty & Personal Care - Beauty and personal care companies can incorporate the rise of multi-functional hair care products into their product lines.
3. E-commerce - The emergence of customized hair care products like the Triple Threat Brunette Hair Masque presents an opportunity for e-commerce companies to offer personalized hair care options online.