Plant-based food company Eat Just created a Brunch in a Box kit to support dining at home during a time when restaurant dining rooms are restricted. Although going out for brunch is a favorite ritual for many, Eat Just's boxes help homebound people in New York City embrace new rituals from the comfort of home.
The Brunch in a Box kits are being shared with a hotline that can be texted to claim the meals, which consist of one of three options like eggs Florentine, eggnog French toast or buckwheat crêpes. Fulfilled by Amazon Prime Now, the kits contain all of the ingredients to make brunch at home.
To support the launch of the kits, Eat Just is also sharing virtual cooking sessions to help people make the most of their plant-based eating experience.
Vegan-Friendly Brunch Kits
Eat Just's Brunch in a Box Shares Plant-Based Comforting Classics
Trend Themes
1. Plant-based Brunch Kits - Eat Just's Brunch in a Box kits provide a convenient and plant-based alternative for homebound individuals looking to enjoy a comforting brunch experience.
2. Home Dining Rituals - During restricted dining times, Eat Just's Brunch in a Box kits help people in New York City create new rituals and enjoy brunch from the comfort of their homes.
3. Virtual Cooking Sessions - Eat Just's virtual cooking sessions complement the Brunch in a Box kits, providing consumers with guidance and inspiration for plant-based cooking.
Industry Implications
1. Plant-based Food - The growing demand for plant-based alternatives creates opportunities for companies like Eat Just to innovate with convenient meal kits.
2. Food Delivery - Fulfilled by Amazon Prime Now, Eat Just's Brunch in a Box kits tap into the thriving food delivery industry to bring convenient and delicious plant-based brunch experiences to customers' doorsteps.
3. Cooking Education - With the rise of home cooking, there is a market for virtual cooking sessions that provide consumers with the resources and skills to explore plant-based cuisine, as demonstrated by Eat Just's virtual cooking sessions.