The newest addition to The Habit Burger Grill's chargrilled menu is the Brunch Charburger, a savory mid-morning meal that offers a new way to enjoy the classic pairing of a sunny-side-up egg and bacon. The stacked burger is loaded with a freshly cracked egg, hickory-smoked bacon and golden tots, plus the grill's own signature chargrilled 100% beef patty.
The cooked-to-order burger is served on a toasted artisan brioche bun and house-made secret sauce, and it is being introduced for a limited time at select locations. As the Brunch Charburger is layered with all of the essentials of a filling brunch, Adam Baird, Executive Chef at The Habit Burger Grill, says that "the only thing missing is a mimosa."
Stacked Brunch Burgers
The Habit Burger Grill's Brunch Charburger is Loaded with Bacon & Tots
Trend Themes
1. Brunch Burgers - There is an opportunity for the fast food industry to expand its range of brunch-inspired burgers with innovative spins on classic breakfast ingredients.
2. Loaded Burgers - A trend of loaded burgers is emerging, where burgers are becoming more elaborate and include a variety of toppings and ingredients to create unique combinations.
3. Customized Breakfast - There is a growing trend of customized breakfast sandwiches and burgers, where consumers can add their favorite ingredients to create a personalized meal.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the brunch trend and expand their menus with new, innovative burgers and sandwiches that cater to customers looking for unique breakfast options.
2. QSR (quick Service Restaurant) Industry - QSRs can look for innovative ways to create loaded burgers and sandwiches that include a variety of toppings and ingredients to appeal to customers who want more than a basic burger or sandwich.
3. Food and Beverage Industry - There is an opportunity for the food and beverage industry to capitalize on the growing trend of customized breakfast options, by offering new and innovative ways for customers to create their own personalized breakfast sandwiches and burgers.