While those looking for a detoxifying sweat can head to a heated yoga studio, Brrrn offers an alternative "cool fitness concept" for consumers who can't take the heat.
The disruptive fitness concept is based on pairing exercise with routine cool temperature exposure, or mild cold stress, to create an optimal experience. As a result of working out in a cool environment, the body burns fat to stay warm, takes longer to fatigue and actually improves one's tolerance to cold over time.
At Brrrn in New York City, people have the chance to partake in a variety of familiar workouts, including a low-impact yoga class at 60°F, a circuit-based core and cardio class at 55°F and at just 45°F, a Battle Rope Infused HIT Series.
Chilled Workout Classes
Brrrn Conducts Yoga, Cardio and HIIT Classes in Low-Temperature Rooms
Trend Themes
1. Chilled Workout Classes - Chilled workout classes provide a unique fitness experience by combining exercise with cool temperature exposure.
2. Cool Fitness Concept - The cool fitness concept of Brrrn allows people to burn fat, improve endurance, and enhance cold tolerance through exercise in a cool environment.
3. Mild Cold Stress - Brrn's approach of incorporating mild cold stress into workouts helps in fat burning, increasing stamina, and building resilience to cold temperatures.
Industry Implications
1. Fitness Industry - The fitness industry can explore the potential of offering chilled workout classes as a unique fitness experience to attract new customers.
2. Wellness Industry - The wellness industry can tap into the cool fitness concept by promoting the benefits of exercising in a cool environment for improved fitness and overall well-being.
3. Gym and Studio Industry - Gyms and fitness studios can consider incorporating mild cold stress into their workout offerings to provide customers with an innovative and effective fitness solution.