The Spinato’s Broccoli Crust Pizzas range is being expanded by the brand to offer consumers a few new ways to enjoy the healthier variant of frozen pizza. The pizzas will now come in the Uncured Pepperoni and the Get Meaty varieties, which are both naturally gluten-free and crafted with only the finest ingredients to ensure they meet the needs of discerning consumers. The pizzas now come in six flavor options to choose from and maintain a better nutritional profile when compared to conventional frozen pizzas.
The Spinato’s Broccoli Crust Pizzas range expansion was explained by Co-Founder and President of Spinato's Fine Foods Anthony Spinato who said, "We’re committed to "growing good" so we created our Broccoli Crust Pizzas to fill a void that we were seeing within the category. Consumers were burnt out on cauliflower-based products while gluten-free pizzas skimped on flavor and over-delivered on unhealthful ingredients. Knowing that the taste and nutritional benefits of broccoli far outweighs that of cauliflower, we decided to create a Broccoli Crust Pizza that would rival not only healthy pizza, but the entire frozen pizza category—and we succeeded."
Expanded Broccoli Pizza Products
The Spinato’s Broccoli Crust Pizzas Come in New Flavor Options
Trend Themes
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Broccoli Crust Pizza Trend — The expanding range of Spinato’s Broccoli Crust Pizzas offers disruptive innovation opportunities for healthier and gluten-free frozen pizzas.
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Gluten-free Frozen Pizza Trend — Spinato’s Broccoli Crust Pizzas, now available in six flavor options, reflects the growing trend of consumers seeking gluten-free options with better nutritional profiles.
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Vegetable-based Frozen Pizza Trend — Spinato’s Broccoli Crust Pizzas capitalizes on the emerging trend of vegetable-based frozen pizzas and offers a healthy alternative to conventional frozen pizzas.
Industry Implications
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Frozen Food Industry — Spinato’s Broccoli Crust Pizzas offers disruptive innovation opportunities for frozen food companies to create healthier and gluten-free options with better nutritional profiles.
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Fast Food Industry — The trend of vegetable-based frozen pizzas, as demonstrated by Spinato’s Broccoli Crust Pizzas, presents disruptive innovation opportunities for fast food companies to offer healthier and gluten-free pizza options on their menus.
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Health Food Industry — The expansion of Spinato’s Broccoli Crust Pizzas range reflects the growing demand for vegetable-based and gluten-free options in the health food industry.