Amazon recently debuted a new Brita pitcher that anticipates when a new filter is needed. Anyone who has ever owned a Brita filtration system knows that over time the filters must be replaced. This new pitcher keeps an eye on how much water has been filtered to help consumers ensure that they always have a fresh filter on hand.
The 'Brita Infinity Smart Water Pitcher' uses WiFi to monitor how much water passes through the filter in order to tell when it needs to be replaced. As soon as a new filter is needed, the device will automatically order one from Amazon and have it shipped directly to the consumer's door. The filters are not tied to any subscription model, meaning new filters will only be shipped when they are needed.
The new Brita pitcher uses Amazon's existing Dash service to gives consumers a quick and simple way to restock common household products.
Smart Water Filters
The New Brita Pitcher Anticipates When a New Filter is Needed
Trend Themes
1. Smart Water Filters - Intelligent filters that detect when they need to be replaced.
2. Automatic Reordering Systems - Systems that order replacement products without the need for manual intervention.
3. Internet of Things for Home Appliances - Incorporation of IoT technology into common household appliances for seamless product use.
Industry Implications
1. Home Appliance - Disruptive innovation opportunities for manufacturers of IoT-enabled water filters and other home appliances.
2. E-commerce and Online Retail - Opportunities for online retailers to implement automatic reordering systems for frequently purchased household products.
3. Consumer Goods - Opportunities for manufacturers of consumer goods to develop intelligent, connected products that anticipate and meet consumer needs in real-time.