Guinness is selling a fusion beer that combines advanced European brewing techniques with quality American hops. Although Guinness is known for its signature stout, this blonde lager offers a different kind of drinking experience.
The new Guinness Blonde American Lager is part of a collaboration between the Guinness Master Brewers in Ireland and their American US Master Brewer counterparts. The fusion beer is made using traditional European brewing techniques and high-quality American ingredients. The beer is brewed at the Latrobe Brewery in Pennsylvania, which is also the home of Rolling Rock Pale Lager. The result of this unique collaboration is a light and flavorful beer that is similar to the American pale lager's of the 1930s.
The new Guinness Blonde American Lager demonstrates that the iconic brewing company is beginning to experiment with new beer varieties.
Historically-Themed Lagers
This Beer Combines European Brewing Techniques with American Hops
Trend Themes
1. European-american Fusion Beers - There is potential for more European-American fusion beer collaborations between traditional European brewers and US Master Brewers.
2. Alternative Beer Offerings From Iconic Brands - Iconic beer brands may continue to experiment with new beer varieties and expand beyond their signature offerings.
3. Historically-themed Beers - There is potential for more historically-themed beers that offer a unique drinking experience based on traditional brewing techniques and ingredients.
Industry Implications
1. Brewing - The brewing industry can explore new beer varieties and collaborations to appeal to changing consumer tastes.
2. Hospitality - The hospitality industry can leverage these unique beer offerings to attract customers with a thirst for novel experiences.
3. Event Planning - Event planners can explore historically-themed beer options to create unique drinking experiences that appeal to guests.