Project 7 is known for producing a variety of gourmet chewing gum flavors like Wedding Cake and Lemonade, but this is also true of its breath mints, which are offered in both Peppermint Vanilla and Chocolate Cinnamon varieties. To go along with these exotic flavors, the imagery on these product packets paints a picture of refreshing scoops of minty ice cream and hot cups of spiced cocoa.
These all-natural and sugar-free breath mints are packaged in ultra-portable pouches of 12 with resealable zip closures at the top of the bags, which provides an extremely light alternative to traditional mint tins and tubes.
As well as branding its unique mint products as ones that are specifically designed to freshen breath, Project 7 also notes that consumers may choose to enjoy these mints as "calorie-free desserts" while they are on the go, since the products come in such unusual sweet flavors.
Gourmet Mint Packets
Project 7 Packages Its Breath Mints in Resealable Packs of 12
Trend Themes
1. Resealable Packaging - Opportunity for innovative packaging solutions that provide convenience and freshness for various products.
2. Gourmet Breath Mints - Potential for unique and exotic flavor combinations in the breath mint market.
3. Calorie-free Snacks - Emerging trend of branding certain products as guilt-free desserts or snacks.
Industry Implications
1. Food Packaging - Potential for packaging companies to develop resealable solutions for various food and beverage products.
2. Confectionery - Opportunity for confectionery companies to explore unconventional flavors and ingredients in breath mints.
3. Health and Wellness - Growing market for products that cater to health-conscious consumers looking for guilt-free indulgences.