Nestlé Cereals recently launched a 'Breakfast to Go' range in the UK that includes packs made up of a pot of cereal, milk and a spoon for convenient eating. Consumers have the chance to choose between Shreddies and Shredded Wheat Honey & Nut cereal options, which were developed to appeal to the many adults in the UK who opt to eat breakfast on the go, or when they get to work.
Consumers know that breakfast is one of the most important meals of the day, yet many adults find themselves rushing out the door hungry and unprepared for the day ahead of them. Although sales of cold breakfast cereals have declined over the past few years, products like these Breakfast to Go solutions emphasize portability as a way of meeting the needs of modern consumers.
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