Communications Design student Liz Linn Borchert has devised a fictional brand of baking product and created Bravocado packaging to merchandize it. The ingredient would become a replacement of butter, oil and shortening for healthier recipes, but given its unconventionality, a strong visual representation needed to be developed to convince consumers of Bravocado's versatility.
Of course, the consumer is sure to eat up the look of these tins and cartons, for they have been executed with such delicious clarity and somehow a great simplicity of detail. Each item features a photo of a sliced avocado nestled into a different cooking container, flaunting its ability to mix well into pot-made meals, muffin cups and more. With its white base and clean black typefaces, Bravocado packaging communicates a purity and a freshness characteristic of the product within.
Flexible Fruit Branding
Bravocado Packaging Demonstrates the Adaptability of One Healthy Edible
Trend Themes
1. Healthy Ingredient Substitutes - Opportunity for developing innovative food products that replace traditional ingredients with healthier alternatives, like Bravocado.
2. Visually Appealing Packaging - Chance to create visually striking packaging designs that effectively communicate the versatility and freshness of a product, similar to Bravocado packaging.
3. Sustainable Food Packaging - Emerging trend in using eco-friendly materials for food packaging, providing an opportunity for brands to showcase their commitment to sustainability and appeal to conscious consumers.
Industry Implications
1. Food and Beverage - Food manufacturing companies can explore the development of innovative and healthier food products by leveraging ingredient substitutes like Bravocado.
2. Packaging Design - Opportunity for designers to create visually appealing and informative packaging that effectively communicates the unique features and benefits of a product, similar to Bravocado packaging.
3. Environmental Sustainability - Packaging companies can tap into the rising demand for eco-friendly and sustainable food packaging solutions, similar to the concept employed by Bravocado.