Braun Clocks branches slightly out of its ordinary as it presents its new small production of Swiss-made watches for the first time. The electronics imprint unveils eight automatic watches that will be launched over the span of eight months. The first phase highlights two styles: this includes a timepiece with a matte black finish and the second is a stainless steel watch.
Each model has a rarity theme with only 150 pieces made in total. It features its Swiss ETA 2892A2 automatic movement that is seen on display through the exhibition case back. It also nods to the brand's design roots with the logo detailing the timepiece. It is then rounded out with the words "Swiss Made" and "Automatic" on the face.
Swiss-Made Timepiece Designs
Braun Clocks Presents its First Range of Wristwatches
Trend Themes
1. Swiss-made Timepieces - The introduction of Swiss-made watches by Braun Clocks presents an opportunity for luxury watch manufacturers to explore new collaborations and expand their product offerings.
2. Limited Edition Watches - The release of only 150 pieces in each model by Braun Clocks creates a market for collectors and enthusiasts seeking exclusive timepieces with a touch of novelty and rarity.
3. Automatic Movement Timepieces - The incorporation of Swiss ETA 2892A2 automatic movement by Braun Clocks opens up possibilities for the development of advanced movements for mechanical watches, attracting watch enthusiasts who value precision and craftsmanship.
Industry Implications
1. Luxury Watch Manufacturing - Braun Clocks' venture into Swiss-made timepieces creates opportunities for luxury watch manufacturers to capitalize on the growing demand for premium and high-quality watches.
2. Collector's Market - The limited edition release of Braun Clocks' Swiss-made watches caters to the collector's market, attracting watch collectors and enthusiasts who value exclusivity and rarity in their timepiece collections.
3. Mechanical Watch Movement - The incorporation of Swiss ETA 2892A2 automatic movement by Braun Clocks paves the way for innovation in mechanical watch movements, offering a new avenue for watchmakers to differentiate their products in the market.