Fans of Nando's in the UK are being encouraged to keep their eyes peeled for large-scale brand loyalty card billboards that can be torn down and redeemed for a free meal. To bring attention to the perks offered by its loyalty card, the Portuguese chicken restaurant set up hidden billboards that span a few meters in both directions.
This campaign aims to bring attention the fact that there are almost two million rewards that are unclaimed on Nando's loyalty cards—and whether or not people find one of the peel-off billboards, the stunt may be just the reminder they need to check their card.
On social media, fans are also encouraged to join the hunt by capturing a screenshot of the branded loyalty card as it appears in a GIF for mere seconds.
Loyalty Card Billboards
Nando's Created Large Brand Loyalty Card Ads for Consumers to Tear Down
Trend Themes
1. Brand Loyalty Card Billboards - The concept of large-scale brand loyalty card billboards that can be torn down and redeemed for a free meal creates an interactive and engaging experience for customers.
2. Unclaimed Rewards Awareness - Raising awareness about unclaimed rewards on loyalty cards can prompt customers to check their cards and potentially increase customer engagement and retention.
3. Social Media Engagement - Encouraging fans to join the hunt for the branded loyalty card on social media by capturing a screenshot of the branded loyalty card as it appears in a GIF can boost social media engagement and generate buzz.
Industry Implications
1. Restaurant Industry - Implementing the concept of brand loyalty card billboards and unclaimed rewards awareness can be beneficial for restaurants to increase customer loyalty and attract new customers.
2. Marketing and Advertising Industry - Creating interactive and engaging campaigns like loyalty card billboards and social media hunts can provide innovative advertising opportunities for marketing agencies and advertisers.
3. Customer Loyalty and Engagement Industry - The use of creative strategies such as loyalty card billboards and social media engagement can enhance customer loyalty and engagement, making it relevant for businesses operating in the customer loyalty and engagement industry.