Designer Kiss Miklós was put to the task of developing an animated advertisement that could hide in plain sight along other framed prints at the Trafiq Bar & Club.
The result is a looping animation that starts with a dynamic graphic that reads "Don't just open a beer, open your world." The letter "L" in the last word is shaped like a beer bottle and the animation zooms into this point. From here, the cycle continues as what's on the screen flips between the bottle and the text. Since the bottle featured in the ad is so prominent, Miklós also designed a limited edition 'LOVE' Heineken bottle that could be sold at the Trafiq Bar & Club alongside the unique moving poster.
Animated Brand Art
Kiss Miklos' Brand Art for Heineken Hides Among Other Prints
Trend Themes
1. Hidden Advertising - Creating ads that blend seamlessly into their surroundings, offering a unique and engaging experience for viewers.
2. Interactive Branding - Developing animated advertisements that capture attention and allow for user interaction.
3. Limited Edition Collaborations - Creating special edition products in collaboration with specific locations or businesses to enhance the brand experience.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to create innovative and stealthy campaigns that disrupt traditional advertising methods.
2. Graphic Design - Graphic designers can explore combining animation and print media in creative and unexpected ways to captivate audiences.
3. Hospitality and Entertainment - Bars, clubs, and restaurants can collaborate with brands to create unique limited edition products and experiences for their customers.