The Brancott’s Living Land Marlborough Sauvignon Blanc comes as the latest libation from the estate that will appeal to consumers seeking a new approach to wine making.
The wine is made with organic grapes and features a profile that is vegan-friendly, which position it as a frontrunner for consumers seeking these two attributes from the products they purchase. The pale-colored wine is reported to have aromas of passionfruit and pineapple, which makes it perfect for summertime consumption.
Off-Trade Channel Director at Pernod Ricard UK Chris Shead spoke on the Brancott’s Living Land Marlborough Sauvignon Blanc saying, "We are excited to be launching the Brancott Estate Living Land Series as there is a growing desire for organic wines in the market, with the category on the rise and expected to grow in value by 10.5% and reach £1.15 billion by 2022 (IWSR)."
Organic Vegan-Friendly Wines
The Brancott’s Living Land Marlborough Sauvignon Blanc is Refreshing
Trend Themes
1. Organic Wine Making - Opportunity for wineries to incorporate organic practices to appeal to consumers seeking sustainable and environmentally friendly products.
2. Vegan-friendly Products - Opportunity for companies in various industries to create vegan-friendly products to appeal to consumers who follow a plant-based lifestyle.
3. Rise of Organic and Vegan Wine - Opportunity for wineries to capitalize on the growing trend of organic and vegan wines and create innovative products that appeal to this market.
Industry Implications
1. Wine Industry - Wineries can create disruptive innovation opportunities by incorporating organic and vegan practices in their wine making process to meet the growing demand for sustainable and plant-based products.
2. Food Industry - Restaurants and food companies can create vegan-friendly wine pairing options and products to appeal to plant-based consumers who want sustainable and eco-friendly options.
3. Beverage Industry - Companies in the beverage industry can create new products that cater to the growing demand for organic and vegan-friendly drinks, which goes beyond just wine.