Advertising a bike tour of Wisconsin's top organic farms, these Braise Local Food ads definitely take to heart the idea of being green.
Created by advertising agency Cramer-Krasselt, the ads integrate biking into the local greenery that is grown on these farms. One of the images features a roll of cabbage which acts as the part of the bike's chain.
It's too bad I don't live in Wisconson or I would definitely be interested in going on of these bike tours. The Braise Local Food ads have got me sold.
Implications - Consumers are trying to fight against the increasing number of harmful elements being introduced into the environment. Products that provide a green alternative appeal to shoppers who want to live a more sustainable lifestyle. In order to attract more attention on the market, companies could develop more designs like this.
Vegetable Bicycling Campaigns
The Braise Local Food Ads Wholly Integrates Green Living
Trend Themes
1. Green Advertising - Opportunity to create advertising campaigns that promote environmentally-friendly products and lifestyles.
2. Sustainable Tourism - Potential for developing tour packages that combine eco-friendly transportation modes, such as biking, with visits to organic farms.
3. Farm-to-table Marketing - Chance to market locally grown and organic produce by highlighting the journey from farm to consumer's table.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to create unique and engaging green campaigns.
2. Tourism - Opportunity to create sustainable and eco-friendly tour packages that attract environmentally-conscious travelers.
3. Agriculture - Potential for farmers and farm-to-table businesses to market their locally grown and organic produce through unique campaigns.