Brain Dead and BEAMS work in collaboration once again -- this time, the streetwear duo come together to rework a tracksuit and sneakers from sportswear label Reebok. The track pants are a slouchy silhouette with a cropped cut and tapered end, which is designed for lounging purposes rather than for running. The reworked track jacket replaces the usual zipper enclosure with a collarless finish inspired by the traditional Noragi style. Both the track jacket and pants are finished in a navy blue tone that is adorned with imagery that merges together Brain Dead's logo silhouette and Reebok's wheel.
The same branding motifs are seen on a new iteration of the label's Classic Leather runners that merge the tracksuit's blue tonal hues in a blend of hairy suede materials and a contrasting smooth grain leather. The collaborative Brain Dead and BEAMS collection will be available online at BEAMS beginning September 1.
Noragi-Inspired Track Jackets
Brain Dead and BEAMS Rework Reebok Track Suits and Sneakers
Trend Themes
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Noragi-inspired Fashion — Opportunity for the fashion industry to incorporate the collarless finish and slouchy silhouette inspired by the Noragi style into their designs.
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Collaborative Streetwear — Opportunity for streetwear brands to collaborate and create unique and innovative designs, merging different aesthetics and techniques.
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Mixing Traditional and Sportswear — Opportunity for brands to blend traditional styles, such as the Noragi, with modern sportswear, creating a new hybrid fashion trend.
Industry Implications
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Fashion — Opportunity for fashion brands and designers to incorporate the reimagined tracksuit and sneakers design, inspired by the Noragi style, into their collections.
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Streetwear — Opportunity for streetwear brands and retailers to introduce collaborative collections that merge different aesthetics and redefine streetwear fashion.
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Sportswear — Opportunity for sportswear brands to explore innovative designs that blend traditional and athletic styles, offering fashion-forward options for consumers.