Sports bras are associated with health and fitness, but only when one is working out in them—with its new campaign on Kickstarter, VITALI is out to change this with its smart bra for health.
The 'Everyday Smart Bra' is branded as an "intuitive wellness coach" that keeps tabs on the wearer's breathing, posture and heart rate throughout the day. The smart bra is powered by what VITALI calls the 'GEM,' which takes the form of a small, removable device that can be recharged with the VITALI CRADLE accessory.
If the app-connected device's sensors pick up on imbalances in the body while the smart bra is being worn, a user's phone will reveal suggestions to bring balance back to the body. Over time, users are able to make the most of long-term tracking, achieve personal goals and receive rewards.
Smart Wellness Bras
VITALI's Bra for Health Serves as an All-Day, Personal Wellness Coach
Trend Themes
1. Smart Wearable Technology - Integrating advanced sensors and smartphone connectivity, smart wearable technology like VITALI's smart bra opens up opportunities for personalized health monitoring and coaching.
2. Personalized Wellness Tracking - VITALI's smart bra showcases the potential for personalized wellness tracking by continuously monitoring vital signs such as breathing, posture, and heart rate throughout the day.
3. Long-term Health Monitoring - With its ability to provide continuous tracking and personalized suggestions, VITALI's smart bra highlights the trend of long-term health monitoring for individuals seeking to achieve their goals.
Industry Implications
1. Wearable Technology - The smart bra industry, along with other wearable technology sectors, offers disruptive innovation opportunities to develop advanced health and wellness monitoring devices.
2. Fitness and Health - Fitness and health industries can leverage smart bras and similar wearable devices to enhance customer experience by providing personalized wellness coaching and tracking services.
3. App Development - The rise of smart wearable technology like VITALI's smart bra calls for innovative app development solutions to support the integration and analysis of personalized health data.