Madrid-based marketing company MRM//McCann created the Boycott-Proof Delicatessen as the first-of-its-kind label that features ingredients from both sides of the Spanish-Catalan border. Inspired by the divisions that political conflict causes between Catalonia and the rest of Spain, the marketing company took it upon itself to create an unconventional way to unite people with food and drinks.
As many local producers are suffering as a result of Catalan products bring boycotted from Spain, and vice versa, the Boycott-Proof Delicatessen includes two different versions of products like olive oil, honey and chocolate that are labeled as either Spanish or Catalan—however, pulling back the stickers on the food and beverages reveals that there's truly no difference between the identical products, hopefully inspiring people to change the way they see the conflict.
Any producers are able to join the label and sell goods on the boycott-free online store.
Boycott-Free Online Shops
The Boycott-Proof Delicatessen Unites the Spanish-Catalan Border
Trend Themes
1. Political Conflict Unification - Creating unconventional ways to unite people with food and drinks across political divisions presents disruptive innovation opportunities.
2. Boycott-free Online Shopping - Developing online platforms that allow producers to sell goods without being affected by boycotts presents disruptive innovation opportunities.
3. Dual-label Products - Designing products with dual labels that challenge consumer perceptions and promote unity presents disruptive innovation opportunities.
Industry Implications
1. Marketing and Advertising - Leveraging marketing and advertising strategies to create unconventional ways of promoting unity across political conflicts presents disruptive innovation opportunities.
2. E-commerce - Developing efficient e-commerce platforms that allow producers to sell products without being impacted by boycotts presents disruptive innovation opportunities.
3. Food and Beverage - Introducing dual-label products in the food and beverage industry to challenge consumer perceptions and bridge divides presents disruptive innovation opportunities.