As the first and only female-owned Native American brewery, Bow and Arrow took it upon itself to recognize the Tiwa people indigenous to the area where their beer is brewed. On Indigenous People's Day, Native Land Beer was launched as an open-source IPA recipe that can be used by other breweries. Participants have until the month of March to brew and put their own stamp on the beer, and their efforts will help to support Native American groups. As part of this project, breweries will be recognizing the ancestral land where they are now located, as well as tribes on labels.
Bow and Arrow says that part of the proceeds it generates will go towards the First Nations Development Institute and its Stewarding Native Lands initiative. As founder Shyla Sheppard says, "This campaign demonstrates to people that we still exist. We are demonstrating that as Native people, we can be successful."
Open-Source IPA Beers
Bow and Arrow Launched Native Land Beer to Benefit Native American Groups
Trend Themes
1. Open-source Beer Recipes - The launch of open-source Native Land Beer could inspire more breweries to collaborate and share their beer recipes.
2. Socially Conscious Brewing - Breweries can use their platform to promote social causes and improve the lives of marginalized groups, as demonstrated by Bow and Arrow's support of Native American communities.
3. Ancestral Land Acknowledgment - More breweries may adopt the practice of acknowledging the indigenous people and tribes on whose ancestral land they operate in an effort to promote cultural awareness and appreciation.
Industry Implications
1. Alcoholic Beverage - Breweries can benefit from the growing demand for socially responsible products and explore opportunities for community partnerships and support.
2. Non-profit - Organizations like the First Nations Development Institute can partner with breweries to raise awareness and funds for social causes that align with their mission.
3. Indigenous Culture Tourism - Breweries operating on indigenous land can incorporate cultural tourism experiences or events to educate and create a meaningful experience for visitors.