The virtual reality Boursin Sensorium experience is a playful journey through a well-stocked fridge. Created by developer Hammerhead VR, the over-the-top journey takes viewers on a flavor journey unlike any other. The Boursin Sensorium Roadshow includes stops at supermarkets and shopping centers across the UK throughout summer 2015.
The immersive cheese-inspired experience is a great use of virtual reality technology that creates an emotional connection between the viewer and the brand. Designed for the Oculus Rift headset, the activation includes a sampling of the latest Boursin flavors, Shallot & Chive and Black Pepper.
Throughout the journey, viewers are taken through the various indulgent sections of the fridge, from towers of luscious vegetables and a freezer full of champagne to a forest of herbs.
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
Trend Themes
1. Virtual Reality Brand Activations - Brands can use VR technology to create immersive experiences that forge stronger emotional connections with their audience.
2. Augmented Reality Sampling - AR technology can bring product sampling to life and make it more interactive for consumers.
3. Multi-sensory Experiential Marketing - Marketers can create unforgettable experiences by engaging multiple senses through technology and other creative means.
Industry Implications
1. Food and Beverage - Food and beverage companies can use immersive tech experiences to introduce new products and create stronger brand loyalty.
2. Retail - Retailers can use AR and VR technology to create interactive product displays that drive sales and engagement.
3. Event Marketing - Event marketers can use immersive technology to add excitement and engagement to live events and create memorable experiences for attendees.