According to this social business, "Bourbon Coffee is an international brand of specialty coffee and the first retail brand to originate from Africa."
Interestingly, Bourbon Coffee states on its website that its primary objective is to become successful financially, which will then open up the door to create positive social change through employment opportunities, support for small-scale coffee farmers in Rwanda and growing the niche coffee market. Changing the global image of Rwanda is also a goal.
Bourbon also has a few cafes in both the U.S. and Rwanda, which not only serve coffee, but also feature educational workshops, cultural programs and African art and furniture.
All in all, Bourbon Coffee is part of a wider community of businesses looking to change the perception of the African economy while at the same time creating value for farmers as a whole.
Contact Information
Bourbon Coffee website
Bourbon Coffee on Facebook
Bourbon Coffee on Twitter
Commodity-Chain-Linking Java
Bourbon Coffee Focuses on Economic Development in Rwanda
Trend Themes
1. Sustainable Coffee Farming - Opportunity to innovate in sustainable coffee farming practices and support small-scale coffee farmers in Rwanda.
2. Socially Responsible Business - Opportunity to create positive social change through employment opportunities and cultural programs while becoming financially successful.
3. Cultural Exchange Cafes - Opportunity to create cultural exchange cafes featuring educational workshops, African art and furniture.
Industry Implications
1. Coffee Industry - Opportunity for the coffee industry to support sustainable and socially responsible coffee farming practices through partnerships and investments.
2. Tourism Industry - Opportunity for the tourism industry to promote cultural exchange cafes as a way to experience the local culture and support social and economic development.
3. International Business Industry - Opportunity for international businesses to learn from Bourbon Coffee's business model of prioritizing financial success to create positive social change.