Aries works in collaboration with local Moroccan women on the Artisan Project initiative that is led by females. It is made from upcycled materials, drawing leftover deadstock tees and seaters to create a range of rugs. It comes in select small or large sizing variations that are done in black or white-based designs.
It is made from a blend of tees, sweats, and wool that is sourced locally. It works together with Aries Body Paint graphics along the front with colorful accents due to the materials gathered. It creates an artistic design language and is made from unique hand-cutting and knotting methods that are mastered by the ladies of Ain Leuh. There are currently four rugs that are now available to shop for.
Upcycled Boucherouite Rug Series
Aries Works with Local Moroccan Women on a New Set of Rugs
Trend Themes
1. Upcycling - Opportunity for companies to utilize waste materials to create new products and reduce environmental impact.
2. Artisanal Collaborations - Collaborations with local craftsmen and artisans on unique projects create value and promote cultural diversity.
3. Handcrafted Design - Increasing demand for handmade products and unique designs presents opportunities for artisans and small businesses.
Industry Implications
1. Fashion - Fashion brands can utilize upcycling and collaborate with artisans to create sustainable and unique products.
2. Home Decor - Home decor companies can leverage handcrafted designs and work with local artisans to create authentic and culturally inspired products.
3. Art/crafts - The growing interest in handmade and unique products provides opportunities for artists and crafters to showcase their skills and creativity.