Postmates launched its latest campaign for the first-of-a-kind Bottom-Friendly Menu to celebrate the LGBTQIA+ community and allies. The app-based delivery service partnered with the founder of Future Method/Bespoke Surgical, anal surgeon and sexual health and wellness expert Dr. Evan Goldstein and Rob Anderson to have a real and fun discussion on how to prepare for and what not to eat before embarking on various sexual endeavors. The goal is to shed light on non-heterosexual sex education.
To further the company's Pride campaign, the brand launched the Eat With Pride stop motion campaign video, directed by Psyop. The video showcases food selections that users can find on Postmates' Bottom Friendly Menu through the delivery service's app.
In-App Pride Menus
Postmates Created the In-App Bottom-Friendly Menu for Pride Month
Trend Themes
1. In-app Pride Menus - Brands can create in-app menus that celebrate specific communities to increase inclusivity and connect with customers on a deeper level.
2. Non-heterosexual Sex Education Campaigns - Companies can partner with sexual health and wellness experts to create campaigns that educate and bring awareness to non-heterosexual sex education.
3. Stop Motion Campaign Videos - Brands can create stop motion videos to showcase specific product offerings in a unique and engaging way, creating buzz and driving interest from potential customers.
Industry Implications
1. Food Delivery Services - Food delivery services can create in-app menus that cater to specific communities to increase inclusivity and differentiate themselves from competitors.
2. Sexual Health and Wellness - Sexual health and wellness companies can partner with brands to create campaigns that educate and bring awareness to non-heterosexual sex education.
3. Advertising and Marketing - Ad agencies can create stop motion videos to showcase specific product offerings, providing a unique and engaging way to connect with potential customers.