The latest Green Sheep bottled water branding effort aims to make the product more forthcoming to consumers to let them know exactly what's inside as well as the benefits of it over a different product.
Designed in-house by Green Sheep, the packaging and branding utilizes the same recyclable aluminum bottles, but feature a labeling system that's more consumer experience-focused. It details to consumers exactly what they're getting, how it's different and why it's a better choice when it comes to purchasing a bottled beverage.
The new Green Sheep bottled water branding comes at the launch of the brand's new carbonated water product. Jess Page, COO for Green Sheep, explained the new product saying, "With our new Green Sheep Sparkling Water, we’re really hitting on a pain-point of other products in the category. Water is something consumers want to take with them on-the-go, so the ability to reclose the packaging and throw it in your bag is really important."
Not on front page