Del Mar Margarita Wine Cocktails is venturing into the growing ready-to-drink margarita wine cocktail market with a pair of products designed to deliver the experience of a vacation in a bottle. There's the beachy Pacifica Lime variety and Strawberry wine cocktails that share a taste of agave wine, real lime and berry juices.
At 13.9% ABV, the ready-to-drink cocktails are vegan and gluten-free, and they put a twist on some of the most beloved adult drinks in America. While the Del Mar Pacifica Lime Margarita is zesty and tangy, the Del Mar Strawberry Margarita shares a sweet taste that melts well with wine made from the agave plant. These aromatic and "sessionable summer sippers" are lower ABV agave-based alcohol options that deliver seasonal refreshment on demand and without the burn.
Summery Bottled Margaritas
Del Mar Margarita Wine Cocktails Deliver a Vacation in a Bottle
Trend Themes
1. Ready-to-drink Wine Cocktails - Developing new flavors and taste experiences in ready-to-drink wine cocktails.
2. Vacation-inspired Drink Products - Creating drink products that provide the experience of a vacation in a bottle.
3. Low-abv Alcoholic Beverages - Innovating low-alcohol beverage options that deliver seasonal refreshment without the burn.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can leverage the growing popularity of ready-to-drink wine cocktails to create new products that cater to changing consumer preferences.
2. Hospitality and Tourism - Developing drink products that deliver a vacation experience in a bottle can provide an innovative way to tap into the hospitality and tourism industry.
3. Health and Wellness - Low-ABV alcoholic beverages can cater to consumers who are looking for healthier drink options, providing an opportunity for the health and wellness industry to enter the alcoholic beverage market.