Netflix is associated with evenings in, so the Netflix Beer is a series of bottled beers that are all themed after various original content from the streaming service for fans to enjoy. Conceptually designed by design student Razan Wehbi, the Netflix Beer collection includes a Stranger Things stout, a Sense8 red ale and a House of Cards pilsner. Each one is chromatically designed to match the aesthetic of each show in order to make them ideal for enjoying while watching your favorite of the Netflix original series.
The Netflix Beer bottled beers identify how mainstream brands are becoming a quintessential part of the average lifestyle to the point that the idea of offshoot creations and products develop into a logical possibility.
Streaming Service Bottled Beers
The Conceptual Netflix Beer is Inspired by Original Content
Trend Themes
1. Branded Beverages - As mainstream brands become a part of the average lifestyle, developing branded beverages based on popular shows and content has disruptive potential.
2. Cross-marketing - The concept of themed bottled beers based on popular Netflix shows showcases the potential of cross-marketing between different industries.
3. Fan Merchandise - The popularity of the Netflix Beer collection reveals the potential for creating unique and novel fan merchandise for popular shows and content.
Industry Implications
1. Beverage - The beverage industry could benefit from cross-marketing opportunities by partnering with entertainment brands to create themed beverages.
2. Entertainment - The entertainment industry has the potential to expand its brand through the creation of innovative, unique, and novel merchandise like the Netflix Beer bottle collection.
3. Marketing - Marketers could use the Netflix Beer bottled beers as a case study in developing unique and innovative cross-marketing strategies for brands.