In an effort to cater to those looking for extreme food challenges, Chili's has begun testing a monstrous five-meat sandwich called the 'Boss Burger.' Clocking in at a whopping 1,650 Calories, the new burger is not for those with small stomachs.
Chili's new Boss Burger is an extreme sandwich that is made with five different kinds of meat. The burger consists of a half-pound beef patty topped with strips of bacon, jalapeño-cheddar smoked sausage, a serving of pulled rib meat, and, finally, a piece of smoked brisket. The meat is then topped with lettuce, tomato, cheddar cheese, ranch dressing, and barbecue sauce. The burger is currently being tested at just handful of Chili’s restaurants, meaning consumers may have to travel beyond their local Chili's to sample the monstrous meat sandwich.
Monstrous Five-Meat Burgers
Chili’s is Testing a Five-Meat, 1,650-Calorie 'Boss Burger'
Trend Themes
1. Extreme Food Challenges - The rise of extreme food challenges is creating opportunities for restaurants to create monster-sized meals like the 'Boss Burger.'
2. Meat-centric Menu Items - Restaurants can capitalize on the popularity of meat-centered dishes by offering unique combinations of different meats, like the five-meat 'Boss Burger.'
3. Limited-time Test Menus - Testing limited-time menu items, like Chili's 'Boss Burger,' gives restaurants the opportunity to gauge customer interest before making them a permanent fixture on the menu.
Industry Implications
1. Restaurant - The restaurant industry can embrace the trend of extreme food challenges by creating their own monstrous menu items to attract adventurous eaters.
2. Meat Processing - Meat processing companies can explore partnerships with restaurants to supply a variety of quality meats for dishes like the five-meat 'Boss Burger.'
3. Fast Food - Fast food chains can incorporate extreme food challenges into their menus to cater to customers seeking novelty and excitement in their dining experience.