The demand for fried chicken sandwiches is showing no signs of slowing down and Bojangles is giving the people exactly what they want with its all-new Bo’s Chicken Sandwich.
Bo’s Chicken Sandwich is officially launching chain-wide after a successful test launch earlier this year. The savory sandwich starts with a marinated chicken breast that's been hand-breaded with a crispy buttermilk coating and then dusted with a secret spice mix. To pair with the chicken, Bojangles has layered zesty mayonnaise and thick-cut dill pickles on a toasted and buttered bakery bun.
The new Bo’s Chicken Sandwich can now be found at participating locations across the country, with the option to enjoy the sandwich a la carte or upgrade to a combo meal.
Secret Spice Chicken Sandwiches
Bojangles' New Bo’s Chicken Sandwich Feature Bold Spices
Trend Themes
1. Fried Chicken Sandwich Craze - Opportunity for fast food chains to introduce unique and bold variations of chicken sandwiches to keep up with the trend.
2. Secret Ingredient Use - Incorporating secret spice mixes or unique ingredients into menu items creates buzz around a brand and sets it apart from competitors.
3. Menu Revamp - Fast food chains can attract new customers and increase revenue by updating or upgrading their menu items to meet current consumer preferences.
Industry Implications
1. Fast Food - Fast food chains have the opportunity to differentiate themselves by introducing unique variations of popular menu items that cater to current market preferences.
2. Food and Beverage - Manufacturers and producers of spices, seasonings, and other food products can capitalize on the trend of incorporating secret ingredients into menu items, creating demand for their products.
3. Hospitality - Restaurants and hotels can attract new customers and generate revenue by incorporating unique variations of popular menu items, creating a unique brand identity and adding value to the customer experience.