Eclectic Eating at Borough Market

Borough Market is one of London, England’s most enticing display of all things luxe, local and delicious. Since 1014, the Borough has been attracting artisans specializing in fish, vegetables and game. Building on this history, the past decade has witnessed a surge in the eclectic variety of produce offered at Borough Market, a development which has made the authentic scene a veritable hot spot for all types of food gawkers.

With tantalizing smells wafting from an array of colorful food carts, the experience is enough to make visitors debate their relocation to the royal city. Wine lover? Grab a cup of mulled wine from one of the many steaming vats. Vegan? Try one of the freshly grilled veggie burgers. Cheese connoisseur? A warm dish of raclette might do the trick. Seafood fanatic? Watch as the daily catch of oysters are pried open by local fishermen and garnished with cracked pepper and lemon. Meat enthusiast? Enjoy a sizzling duck confit sandwich. And the list goes on.

What makes the Borough Market experience so unique is that it promotes an eclectic eating philosophy. No matter which type of delicacy one prefers, there is likely a food vendor that will have it readily available, and in large quantities at that. This is precisely why a trip to the Borough Market is such an inclusive event.  With dietary restrictions and differences in taste no longer a problem, diverse groups of people can be sure to indulge in a special eating experience together.

Implications - The Borough Market concept of eclectic eating can spark innovation amongst businesses and entrepreneurs. Instead of targeting a specific audience, which is often the marketing pitch for new food ventures, the eclectic eating idea aims to provide an array of products that can appeal to the masses. While this concept applies to the category of food in this case, the comprehensive model that the Borough Market promotes can be relevant to several other business developments, especially those in the realms of fashion, social media and philanthropy which all benefit from maintaining a broad appeal.