Born and Raised, a winery that creates Small batch wines from Heathcote Victoria, has unveiled a new brand identity that was designed by the creative agency 'Thirst Craft.'
Each bottle in the collection has a unique and bespoke label and the range is united by common elements including circles, paintbrush strokes, and vibrant colors. This was done in an effort to "recruit curious consumers" and prompt them to try the full range while maintaining a strong brand identity that could grow brand recognition and loyalty.
The refreshed branding of Born and Raised also extend to timeless and eye-catching coasters in a black and white color palette in addition to a stone wine chiller that features the new paintbrush strokes.
Abstract Wine Rebranding
Born and Raised Unveiled New Packaging Created by Thirst Craft
Trend Themes
1. Packaging Personalization - The trend of creating unique and bespoke packaging designs for products to attract consumers and drive brand recognition.
2. Vibrant Identity - The trend of using vibrant colors and visual elements to create a strong brand identity that stands out in the market.
3. Brand Extension - The trend of expanding a brand's identity beyond its core product by incorporating new design elements on complementary items.
Industry Implications
1. Wine and Wineries - Wineries can leverage packaging personalization to attract consumers and create a memorable brand experience.
2. Creative Agencies - Creative agencies specializing in branding and design can capitalize on the demand for unique and vibrant brand identities.
3. Home Decor and Kitchenware - Companies in the home decor and kitchenware industry can explore brand extension opportunities by creating complementary products that feature distinct design elements.