Inspired by craft cocktail culture, Ice Dreams Poptails offers a unique new frozen drink experience in the form of boozy ice pops. The products take four classic cocktails and reformat them into compact frozen bars that can be enjoyed without cumbersome packaging.
The signature Ice Dreams Mojito, Pina Colada, Cosmo and Daiquiri Red ice pops are created using accurate mixology principles—8% alcohol and 100ml serving sizes—plus they come with reusable sleeves to make the experience of enjoying the frozen cocktails as comfortable as possible.
Knowing that consumers are loving ready-to-drink beverages, Ice Dreams Poptails feels that adults are open to new product experiences, especially at a time when they can't be adventurous outside.
Frozen Cocktail Pops
Ice Dreams Poptails Reimagine Classic Cocktails as Boozy Ice Pops
Trend Themes
1. Craft Cocktail Culture - Disruptive innovation opportunity: Explore new ways to reimagine and package classic cocktails in unique and convenient formats.
2. Ready-to-drink Beverages - Disruptive innovation opportunity: Develop innovative and appealing ready-to-drink beverages that cater to adult consumers' desire for convenience and new product experiences.
3. Boozy Frozen Treats - Disruptive innovation opportunity: Create novel alcoholic frozen treats that offer a refreshing twist on traditional cocktails, appealing to consumers seeking unique and enjoyable frozen drink experiences.
Industry Implications
1. Alcohol Industry - Disruptive innovation opportunity: Rethink and expand the range of alcoholic products by incorporating creative frozen cocktail concepts to tap into consumer demand for innovative and exciting beverages.
2. Food and Beverage Packaging Industry - Disruptive innovation opportunity: Develop specialized packaging solutions to enhance the convenience and portability of frozen cocktail products, providing consumers with an enjoyable and mess-free experience.
3. Hospitality and Event Industry - Disruptive innovation opportunity: Introduce boozy ice pops as a unique and trendy offering for bars, restaurants, and events, attracting consumers looking for novel and Instagrammable experiences.