Russian designer Anton Guglia has created a bookmark that uses LED lighting technology. The 'Bookmarklamp' turns off when the book is closed and turns on when it is open. Just place the bookmark between the last page and cover, switch it on and bend it however you see fit.
The battery-powered light illuminates one page of your book at a time, which I suppose could be a bit of a hassle, especially if you have to keep switching the bookmark every page or so.
The Bookmarklamp's wide surface area is an ideal spot for a logo, which offers a great promotional opportunity for bookstores, publishing companies and ad agencies.
LED Bookmarks
The Bookmarklamp Blends Two Must-Haves for Bookworms
Trend Themes
1. LED Bookmark Technology - LED technology can be used to create different types of bookmarks, such as ones that light up or have tracking features.
2. Smart Bookmarks - Smart bookmarks that track your reading progress and recommend similar books could be the next big thing in the reading industry.
3. Multi-functional Bookmarks - There is an opportunity to create bookmarks that offer more than just holding your place in a book, such as built-in note-taking features or reading lights.
Industry Implications
1. Bookstores - Bookstores can offer LED bookmarks as a promotional item to customers or sell them as a convenience item.
2. Publishing Companies - Companies can partner with designers to create a line of branded bookmarks or create smart bookmarks that promote other books in their inventory.
3. Promotional Products Industry - Existing promotional products companies could expand their product line to include LED bookmarks as a customizable promotional item for clients.