To meet the changing needs of the times, Scholastic is refreshing its usual in-person models to offer drive-through or virtual Scholastic Book Fairs. Scholastic recognizes that generations of kids have looked forward to its book fairs and as Sasha Quinton, President of Scholastic Book Fairs, says, "our book fairs offer kids a sense of continuity, normalcy, and joy during a year that's been so difficult." Now, families can look forward to discovering new books in different ways that support in-person, remote or hybrid learning models.
The drive-thru fairs in select markets feature branded trucks that share top-selling titles, book packs and special visits from costumed characters, all of which can be safely arranged within a parking lot. There are also virtual fairs so that families can discover thousands of titles with ease online.
Drive-Thru Book Fairs
Scholastic is Bringing Books to Families in Safe New Ways
Trend Themes
1. Drive-thru Book Fairs - The trend of drive-thru book fairs is disrupting traditional book fair models and offering new ways for families to discover and purchase books safely.
2. Virtual Book Fairs - The trend of virtual book fairs allows families to discover and purchase books online, creating opportunities for increased accessibility and wider distribution.
3. Hybrid Learning Book Fairs - The trend of hybrid learning book fairs caters to schools and families who require both in-person and remote learning models, presenting opportunities for innovative ways to display and distribute books.
Industry Implications
1. Publishing - The publishing industry can focus on digital and hybrid book fairs to reach a wider audience and make book purchasing more accessible.
2. Education - The education industry can explore the potential of hybrid book fairs to create partnerships with publishers and provide additional educational resources for students and teachers.
3. Retail - The retail industry can adopt the drive-thru book fair model for other products, such as toys or games, to provide a safe and convenient shopping experience for customers.