As if the news that Seinfeld star Jason Alexander is the newest Colonel Sanders weren't enough, now KFC is making headlines for offering Boneless Chicken Breasts. While the fast food chicken chain has offered boneless chicken breasts back in 2010 and 2014, this time it seems that the bone-free option may be here to stay.
Right now, consumers can opt for Boneless Chicken Breasts as part of the $20 Fill Up option. This means consumers can get six Boneless Chicken Breasts, instead of eight Original Recipe Chicken, 12 Chicken Tenders, or 8 Extra Crispy Chicken. The boneless chicken also comes with a large coleslaw, four biscuits, and two large servings of mashed potatoes.
With it's new boneless option, it appears that KFC is once again trying to diversify its chicken offerings.
Boneless Fast Food Filets
KFC is Now Serving Up Boneless Chicken Breasts
Trend Themes
1. Boneless Fast Food - KFC's new boneless chicken menu item creates opportunities for fast food chains to cater to consumers looking for a healthier, less messy option.
2. Menu Diversification - KFC's addition of boneless chicken to their menu highlights an opportunity for fast food chains to explore diversifying their menu offerings.
3. Meal Bundles - KFC's $20 Fill Up option featuring boneless chicken breasts showcases potential for fast food chains to focus on creating meal bundles with healthier, alternative proteins.
Industry Implications
1. Fast Food - Fast food chains can explore the opportunity of incorporating healthier protein options, such as boneless chicken, to attract and retain a more health-conscious customer base.
2. Poultry - The growth of boneless chicken offerings in fast food could provide opportunities for the poultry industry to explore alternative cuts of meat catering to contemporary tastes.
3. QSR - KFC's latest move towards menu diversification points to opportunities for quick-service restaurants to embrace experimentation and creation of fresh, new menu items.