Dancing to an upbeat tune in neon underwear is a great way to sell, well, underwear. Just look at this commercial!
Only a few seconds into the Bonds Youth TV spot, I wanted their undies. The gorgeous models prance around enthusiastically to a mashup of retro and modern tunes that you can't help but want to shake it to.
The appeal behind these ads is that these girls are having fun, and that's a quality every woman wants to experience in her life.
Dance Mashup Ads
Bonds Youth Underwear
Trend Themes
1. Neon Marketing - There is an opportunity for brands to utilize neon colors and vibrant visuals in their marketing campaigns to grab consumer attention and create a sense of excitement and fun.
2. Dance-driven Advertising - Incorporating dance and movement into advertisements can help captivate audiences and create a sense of energy and enjoyment, making the product or service more appealing.
3. Indulging in Nostalgia - Tapping into nostalgic elements, such as retro music and fashion, can evoke positive emotions and create a connection with consumers, offering opportunities for brands to incorporate nostalgia into their marketing strategies.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from incorporating dance-driven advertising and utilizing neon marketing to showcase their products in a vibrant and exciting way, appealing to younger consumers.
2. Entertainment and Media - The entertainment and media industry can explore dance-driven advertising to promote movies, TV shows, and music, creating engaging and memorable promotional content that resonates with audiences.
3. Beauty and Personal Care - The beauty and personal care industry can embrace dance-driven advertising techniques and utilize neon marketing to showcase their products as a fun and empowering way for consumers to express their individuality and style.